Designing a visitor experience app for ExhibitionHub's Seven Wonders exhibition — turning a physical gallery visit into an interactive, accessible, memorable journey through audio, stamps, AR and discovery.
Onboarding
Home — Historian Mode
Passport View
Secrets Revealed
Challenge
ExhibitionHub needed a visitor experience app for their new Seven Wonders exhibition — an interactive digital layer to accompany the physical gallery. The challenge was time: two weeks to research and define the feature set, two weeks to design and deliver wireframes ready for developer handoff.
Having worked on-site at ExhibitionHub as a VR assistant, I came in with existing knowledge of the visitor demographic — primarily older visitors and families. That insider knowledge shaped every decision from the start.
The brief was functional — audio guide, passport stamp collection, AR interaction. The opportunity was to push it further.
"Gesso, a specialist museum audio app, reports 75% uptake and 90% completion rates — attributed entirely to simple, seamless UX. Onboarding friction is the biggest drop-off point."
Research insight — Gesso museum app"The ArticketBCN passport model in Barcelona drives visitors to complete the full journey across six museums — a directly comparable mechanic to the Seven Wonders stamp collection."
Research insight — ArticketBCNProcess
With four weeks total, structure was everything. The first two weeks were dedicated entirely to research — no wireframes until the thinking was solid. The output was a formal UX Feature Brief covering the full feature set with competitive research, prioritisation framework and strategic recommendations.
Week 01
Visitor demographic analysis using existing on-site knowledge. Competitive research — Gesso, ArticketBCN, Louvre AR. Feature landscape mapping.
Week 02
Delivered formal UX Feature Brief with 9 features prioritised by impact and effort. Research citations. Feature priority table. Handed to stakeholders for sign-off.
Week 03–04
Full wireframe set covering all approved features. Accessibility-first approach throughout. Developer-ready Figma handoff with documented interactions.
Week 05
One week review pass — refined wireframes based on stakeholder feedback and finalised for development handoff ahead of exhibition opening.
Wireframes
Onboarding
Audio Guide
Passport
Key Features
Originally proposed as easter eggs — hidden discovery moments scattered throughout the exhibition — I renamed these "Secrets" to better fit the tone of the Seven Wonders theme. The name change was approved by the team.
Rather than a purely reward-based mechanic, Secrets creates genuine curiosity-driven exploration. Visitors who look closer, stay longer, engage deeper — discover something others miss.
Knowing the visitor demographic skewed older and included families with young children, accessibility was not an afterthought — it was a design principle from day one. I pushed for it to be treated as core, not an add-on.
This included a cognitive-friendly mode that simplifies the entire journey for visitors who find complex navigation overwhelming — a feature not in the original brief that I proposed and had approved.
Outcome
The full wireframe set was handed off to the development team within the agreed timeline. Due to the exhibition's tight launch window, the developers implemented what was feasible within their constraints — some features will launch with the exhibition, others are staged for post-launch.
The app is scheduled to go live with the Seven Wonders exhibition opening next month.
4 wks
Research to developer-ready handoff
9
Features researched, prioritised and documented
2
Original features proposed and approved — Secrets & Accessibility-first